Quoted: Light emitting diodes, or LEDs, are widely used today in a variety of devices – they are often integrated in remote controls and toys, and are commonly used for street and traffic lighting. However, so far, LEDs have not become popular in the mainstream consumer market, probably because LED light sources emit strange ‘disturbing’ colors, and because they are significantly more expensive than traditional incandescent light bulbs. LSG says its new LED product line solves both of these issues, delivering a combination of high energy efficiency and light quality in a "cost effective" way.