Tali99 | Shared With: Everyone - May 29 2008 | Guy Kawasaki, How to Drive Your Competition Crazy, book Review, Guerilla marketing, ruthless business, crushing the competition
I’m a bit late in reading How to Drive Your Competition Crazy, but that doesn’t mean this book is in any way out of date. What was true in marketing in 1995 is still true today. As we all know, some things don’t change, the most prominent of those is our nature.
- Tali99 | Shared With: Everyone - May 08 2008 | Mark Joyner, Mind Control Marketing, book Review, brainwashing methods, Cult tactics, Marketer books
What can we- internet marketers- learn from psychology, sociology, physics, military tactics, sports plays and politics? Mark Joyner believes that we con learn to control the minds of others.
- Tali99 | Shared With: Everyone - May 01 2008 | Michael Port, Beyond Booked Solid, Book Yourself Solid, book Review, leadership, Working with people, Hiring, Business-Person-Self-Help, Business systemizing, Collaborating Vs. Delegating
I’ve been given a marvelous opportunity by Michael Port, who’s dared to ask me to review his second book, Beyond Booked Solid and kindly sent me a manuscript, pre-print (yes this is a first for me- I’m kinda psyched!)
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1.
Avoid negative people. This refers to the folks who are likely to express the negative stereotype that first-time entrepreneurs don’t know what to do. (This doesn’t necessarily mean that you have to avoid venture capitalists because they never tell you what they really think.) Certainly you should avoid “proven” older entrepreneurs who don’t remember how clueless they were when they were “your age” and now consider themselves experts.
2.Ignore the people you cannot avoid. As George Orwell should have said, “Ignoring is bliss.” If you think about what they said, it could lead to what they said, so figuring out what to ignore is as important as what to listen to. The best way to ignore negative people is to bury yourself in your work—to prototype like hell. When I’m writing, nothing enters my brain but the need to eat and pee—and sometimes not even that.
3.Invoke positive stereotypes. Positivity can enhance performance according to the article—it’s “fighting fire with fire” as the saying goes. For example, entrepreneurs could invoke the positive stereotype that a couple of guys/gals who love technology and aren’t “proven” entrepreneurs can start companies like Apple, Yahoo!, Google, YouTube, and Facebook. Perhaps this is one reason that Silicon Valley rocks as a place for young people to start companies: the wunderkind stereotype is a very positive one here.
4.Frame, or reframe, yourself. Finally, you can control how strongly you identify with any social group. For example, you don’t have to identify with “first-time entrepreneurs.” You could more strongly define yourself in terms of being a mom, dad, wife, husband, scholar, programmer, marketer, or whatever works for you. Or, in my hockey experience, not as a lousy beginning skater, but a 53-year-old guy from Hawaii whose peers are mostly playing golf if they are exercising at all.
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