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Tali on book Review and ruthless business
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    5 starsTali99 | Shared With: Everyone - May 29 2008 | Guy Kawasaki, How to Drive Your Competition Crazy, book Review, Guerilla marketing, ruthless business, crushing the competition
    Guy Kawasaki’s How to Drive Your Competition Crazy - Myths and Legends of the Marketing Business

    I’m a bit late in reading How to Drive Your Competition Crazy, but that doesn’t mean this book is in any way out of date. What was true in marketing in 1995 is still true today. As we all know, some things don’t change, the most prominent of those is our nature.

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