Tosh | Shared With: Everyone - Mar 22 2008 | business, advertising, fm, federated media, john battelle, cpm
Cnet interviews John Battelle of Federated Media.
Quoted: We want it at the kinds of CPMs that supported the magazine and the cable industry, which is above $20, $30, $40, $50 cost per thousand. Advertisers will pay that once they feel like they're getting that value for it, and once the media is created that proves that value, and it's not just the publisher's job to create that media, it's the publishers working in partnership with the marketers and that what we try to do it with them.
- Tosh | Shared With: Everyone - Sep 20 2007 | advertising, business, web 2.0
Great interview with Zillow's CEO Rich Barton.
Quoted: It is completely anathema – this kind of 'get in on nothing and do a quick flip and sell out.' I hate that. That is ridiculous. People aren't trying to create long-term brands and long-term value. That is like house flippers. And by the way, you generally get out what you put in. We are not creating a feature here, we are creating a business for the long-term that is going to be a brand that my grand kids know.
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