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Agreed. At Microsoft, this was sometimes a source of tension between marketing and Program Management.
1 FaverViewed: 3 TimesQuoted: So what’s the cure? True perspicacity into the needs of a user base is the result of talking with customers, and complementing that direct knowledge with data from a larger sample. Qualitative research alone gives you direction and awareness of issues – and I fully admit that awareness is 70% of the solution. But quantitative research gives you conviction regarding the extent of issue.
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