Quoted:The sleeper effect is a psychological phenomenon whereby a highly persuasive message, paired with a discounting cue (an opposing message), causes an individual to be more persuaded by the message (rather than less persuaded) over time.

Quoted: Exposure effect is a psychological phenomenon well known to advertisers: people express undue liking for things merely because they are familiar with them. This effect has been nicknamed the "familiarity breeds liking" effect. In interpersonal attractiveness research studies, the term exposure principle is used to characterize the phenomenon in which the more often a person is seen by someone the more pleasing and likeable that person appears to be.

Quoted: Limerence is an involuntary cognitive and emotional state in which a person feels an intense romantic desire for another person, the limerent object.

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Quoted: Its happened before... Carl contemplates that the "submission to ethnic, religious or national identifications" and the rejection of scientific values will l...

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This is huge

Quoted: Biologists can now observe the workings inside our cells in full color, 3-D—and soon to be real-time. As this ScienCentral News video explains, scientists ha...

Whoa, this is a biggie.

Quoted: Humans may have been walking around what is now central Mexico 40,000 years ago

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This is Brilliant

Quoted: See how fun chemistry can be.

Quoted: A new study, employing sophisticated modeling techniques, confirms the prevailing Out of Africa model but also comes up with some surprises, including evidence that the Americas' first human inhabitants arrived in multiple waves.

Quoted: T. Hawk talks with blind skateboarder Tommy Carroll. This kid is amazing, truly inspirational.