When your bundle of joy comes with a price tag from a tiffany store or may be diamond stud earrings…well it will depend on your pocket! Guys get ready...not only engagement ring or anniversary presents...now you have to have the "push fund". The “push fund” will be used to buy a present for your significant other for the hours of labor she has gone through to delivery your baby! This is unnerving to me seeing how consumerism drives every aspect of our lives…IMHO!!! BTW your “push present” is lobbied by the jewelry industry and adored by the creative brain for coming up with the idea and who is ca$hing-in sitting at the top of the pyramid!

Quoted: Giving birth may be its own reward, but today many new mothers are likely to want some sort of tangible bonus as well.