customer

• blist» Blog Archive » Truly Understanding Your Customer Base
  mohit
  Aug 06 2008
  

  Agreed. At Microsoft, this was sometimes a source of tension between marketing and Program Management.

  Quoted: So what’s the cure? True perspicacity into the needs of a user base is the result of talking with customers, and complementing that direct knowledge with data from a larger sample. Qualitative research alone gives you direction and awareness of issues – and I fully admit that awareness is 70% of the solution. But quantitative research gives you conviction regarding the extent of issue.

  1 FaverViewed: 3 Times
• Faves.com Overheard
  mike - Aug 13 2008
  
  2 FaversViewed: 10 Times
• Zappos Live Chat
  samuel337 - Jun 11 2009
  
  1 FaverViewed: 3 Times