alex_tester_02 | Shared With: Everyone - Jun 25 2009 | automotive, customer, retention, programautomotive customer retention program
Related Content from Around Faves
programming
- 1 FaverViewed: 8 Times
- mike - 6 days ago1 FaverViewed: 4 Times
- mike - 15 days ago10 FaversViewed: 3 Times
customer
-
Agreed. At Microsoft, this was sometimes a source of tension between marketing and Program Management.
1 FaverViewed: 3 TimesQuoted: So what’s the cure? True perspicacity into the needs of a user base is the result of talking with customers, and complementing that direct knowledge with data from a larger sample. Qualitative research alone gives you direction and awareness of issues – and I fully admit that awareness is 70% of the solution. But quantitative research gives you conviction regarding the extent of issue.
- mike - Aug 13 20082 FaversViewed: 10 Times
- samuel337 - Jun 11 20091 FaverViewed: 3 Times
