bhartzer | Shared With: Everyone - May 16 2008 | google, google adwords, reachlocal
Last month, Google AdWords made a policy change for display URLs for all AdWords advertising. Google claims this came about in response to advertiser and user feedback. The policy is design to provide more relevant advertising results and a better user experience, according to Google.
- bhartzer | Shared With: Everyone - Apr 09 2008 | google, google adwords, reachlocal
Unbeknownst to many people, the Google AdWords team has granted exceptions to the policy. Google makes a policy but admits that they do not enforce it.
- bhartzer | Shared With: Everyone - Apr 02 2008 | google adwords, reach local
Beginning April 1, 2008, Google has officially changed their display URL policy. In short, what that means is that the URL that shows in your ad absolutely must be the URL that visitors get to when they click on your ad.
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