One challenge that faces SEO firms is that if you improve organic search traffic for a client, how do you demonstrate how much of the growth you are responsible for?

Many times a company will use a web design firm to create the site in a search engine friendly manner, but many of firms do not do a full analysis of the needs of the web site.

Sk*rt, the social network geared towards women, has rebranded as Kirtsy. The only problem is that they did not redirect the site properly.

Pay-per-click (PPC) marketing can help a business assess more closely the effectiveness of its chosen keywords before launching a more organic search engine optimisation (SEO) campaign, it has been claimed.

The mind of the senior-level SEO/AADD "sufferer" works a lot like a search engine. Search engines work hard every day to become more "human-like."

Dallas is home to some of the world’s leading search engine optimization experts, and on Monday, you have the chance to come and here their opinions on what factors are the most important as far as natural search engine optimization is concerned.

It’s the end of the year and we here at 10e20 have a tradition of sharing our top stories in search and social media. This year is no exception. Without further ado, here are the top 50 stories in search.