Social Media Marketing (SMM) and Optimization (SMO) is an important - perhaps even critical - Internet marketing strategy. Time and time again marketers are unsure of how to approach marketing in the social networks or even if they should at all.

It’s the end of the year and we here at 10e20 have a tradition of sharing our top stories in search and social media. This year is no exception. Without further ado, here are the top 50 stories in search.

It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. Yesterday, Brian Clark over at Copyblogger wrote that Digg is dead. You know, for awhile, I was giving Digg the benefit of the doubt.

I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,â€⊘ at least in terms of choosing friends (and using the networks), on each social site. Ar

Cross-pollinating bookmarks between social communities you’re active in is a rarely discussed and highly effective technique.

ProfileBuilder, a site that allows you to create, manage, and consolidate your online identity using www.Profil.es, is in the process of acquiring ZingFu, a social networking resource site with over 600,000 members. Terms of the deal were not disclosed.

Pronto.com is the first comparison shopping service to offer social shopping features on their site in order to help you make more informed buying decisions.

The different types of profitable social media can be good marketing tools for your website.