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- May 02 2008
bj_8319 | Shared With: Everyone - May 02 2008 | persuasion, webshop, ecommerce
Persuasion isn't rocket science; it involves understanding aspects of human nature that are often automatic and work at a subconscious level. Here are 7 ethical ways to persuade people.
- bj_8319 | Shared With: Everyone - Apr 10 2008 | web 2.0, a/b testing, testing
Emerce Insights: SNS Bank.
Interessante presentatie van Ton Wesseling over Web 2.0 en A/B testing. Hierin wordt op een pragmatische manier uitgelegd hoe A/B testing bij SNS werd / wordt toegepast. - bj_8319 | Shared With: Everyone - Apr 08 2008 | social presence, ecommerce, trust
Promising insights concerning the implementation of social presence through the web interface. Lack of social presence seems to be one the factors confining the potential growth of ecommerce. The paper of Hassanein and Head provide insight into the possibilities of stimulating social presence on a website.
Social presence has been defined as the extent to which a medium allows users to experience others as being psychologically present (Fulk et al., 1987).
- bj_8319 | Shared With: Everyone - Mar 26 2008 | conversion rate, ebusiness, google, analytics
Quoted: 101 Tips For Google's New Website Optimizer.
- bj_8319 | Shared With: Everyone - Mar 26 2008 | usability, a/b testing, ebusiness, testing, measurement, A-B split test, website metrics
Quit interesting article about the appliance of A/B split testing by Jakob Nielsen (based on qualitative studies)
- bj_8319 | Shared With: Everyone - Mar 20 2008 | social presence, ecommerce, ebusiness, trust
Bringing Social Presence to Online Shopping through the Web Interface. Interesting scientific insights by Dr. Milena Head and Dr. Khaled Hassanein.
bj_8319 | Shared With: Everyone - Mar 20 2008
Promising feature to increase the lack of human warmth within cold e-environments.
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