Europeans are highly concerned about climate change and clearly willing to take action against it. A majority of Europeans believes that the European Union’s targets for reducing emissions of greenhouse gases and increasing the share of renewable energy by 2020 are about right or even too modest. However, a significant proportion of people feel poorly [.]

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“Just as consumers pay attention to what Greenfluencers are saying, so should brands and organizations. In the map of Intelligent Influence, Greenfluencers are crucial stakeholders.” A variety of studies have been conducted lately on just how much environmentally friendly marketing influences purchasing decisions. We can all agree that taking care of the environment is important, but [.]

Leave it to Google.  Just when search engine optimization companies were starting to get a better understanding of what it takes to get their clients on top of the search engine results pages, Google starts to make some major changes. There have been major changes in the past, but only two in the last couple of [.]

A good friend of mine, Tom White Jr., shared a story that bears repeating here. It is a real testament to managing your online reputation. A customer came on the lot today and bought a car. They would not deal with any of my other staff or sales people and when I asked why they wanted [.]

Is search engine marketing (SEM or PPC) really a wise investment of marketing capitol? Is a dedicated search engine optimization (SEO) investment worth the money and effort? The obvious answer to both is a resounding yes. But first you need to define your goals before starting on either one. They both have their place but they two [.]

People want free help on marketing their business which puts money in their pocket but the operative word is FREE.

A microsite is an extension of your main online property. They are billboards along the Internet superhighway at a fraction of the cost. This is a microsite to educate you on microsites.They make it easy for online automobile shoppers find your offers and to enter your online sales process or walk through your showroom door. Just as I have made it easy for you to gather information on microsites.

A microsite is an extension of your main online property. They are billboards along the Internet superhighway at a fraction of the cost. This is a microsite to educate you on microsites.They make it easy for online automobile shoppers find your offers and to enter your online sales process or walk through your showroom door. Just as I have made it easy for you to gather information on microsites.