Think this might be the company you once told me about it. Anyway, it was mentioned in some other article I was reading and found it interesting.

Here is my favorite line: Thus, the incident confirms an insight often (though perhaps apocryphally) attributed to the economist John Maynard Keynes, who is said to have warned investors that although markets do tend toward rational positions in the long run, "the market can stay irrational longer than you can stay solvent."

Just a handy tidbit of info.