This is encouraging, and somewhat hard to believe.

Quoted: Microsoft's recent push to paint Apple as pricey is starting to work, according to data from BrandIndex.

Quoted: The perceptions of value the two brands offer has shifted dramatically in the eyes of 18- to 34-years-olds since Microsoft began running its "Laptop Hunters" campaign in late March. Apple's "value perception" has fallen considerably, while Microsoft's has risen.

Ah, shame. So sad to see poor Apple and Google in antitrust litigation. My real question is, why is Apple Janet and Chrissy is Google? I would have defintiely put it the other way around. And Jack is the DOJ? Is Engadget trying to say that the DOJ is a fumbling idiot? Hm, ok, there is some correlation there.

Quoted: ...the relationship between the two companies is so tight they actually share board members: Google CEO Eric Schmidt and former Genentech CEO Arthur Levinson take meetings in both Cupertino and Mountain View. That's apparently raised some hackles at the Federal Trade Commission, which has reportedly informed both companies they're being investigated for violating a rarely-enforced section of the Clayton Antitrust Act prohibiting "interlocking directorates" when it reduces competition.

There is a hardware "tax" today, but for how long? The more popular Apple systems are, the more the sell, and the cheaper they'll get. It's certainly no reason to be lax. It reminds me of when Apple was just a blip on the radar (think back to 2000) and was largely ignored by Redmond for years.

Quoted: As reported by Todd Bishop of TechFlash, Ballmer offered his theory as to why Macintosh sales fell 16 percent in February, according to stats from market-researcher NPD Group:

Quoted: "The economy is helpful. Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be."

Quoted: The Mac vs. PC argument is an old one, certainly, and Ballmer's hardly an impartial observer in the debate. But does Steve have a point? Take the MacBook, for instance. The white 13-inch model with a 2.0 GHz Intel Core 2 Duo chip, 2GB of memory and a 120GB hard drive is still $999. Compared to similarly-equipped Windows notebooks, that's awfully pricey.

It's almost worth getting an iPhone for this feature alone.

Quoted: Geotag your photos and send them online with SmugShot. Show your friends what they're missing in seconds. And where they're missing it.

Quoted: The iPhone camera is surprisingly good. See your photos BIG in gorgeous galleries with silky-smooth, full-screen slideshows at SmugMug. Or, browse your SmugMug galleries on your iPhone. SmugMug knows when you're browsing with an iPhone and serves up a deliciously beautiful iPhone interface.

Interesting comments and perspective from Brad Brooks. I like the "i" way vs. the "you" way juxtaposition. Windows "without walls" is an effective campaign against the walled garden Apple offers. Still, it's hard to compete in certain scenarios with the elegant, reliable and deterministic Apple experience.

Quoted: Ahead of what many expect to be the introduction of cheaper Macs, a top Windows exec says Apple users pay hidden costs.

Quoted: There really is a tax around there for people that are evaluating their choices going into this holiday season and going forward. There's a choice tax that we talked about, which is, hey, you want to buy a machine that's other than black, white, or silver, and if you want to get it in multiple different configurations or price points, you're going to be paying a tax if you go the Apple way.

This guy is an idtiot. Apparently he missed the whole idea that "PC" means "personal connection". So yeah Dvorak, these people don't really think they are pieces of plastic with chips and circuitry.

Quoted: These dingbat Microsoft ads kind of miss the point. The people don't symbolize anything. They say who they are and that they are a PC, which makes no sense whatsoever because they are not PCs. They are people. They use a PC, but they are NOT a PC, unless they are mentally deranged.

Ok, I'll admit... I laughed a couple times during this one. Unlike the first where my mouth was just agape. And according to this popular blogger, if it made me laugh just once, then the ad was successful. You know, he may be right.

Quoted: Microsoft aired the second in its series of new ads featuring Jerry Seinfeld and Bill Gates, and unlike the first ad, we finally discover that the pair are trying to find out what life is like for the average person.

Quoted: Since Gates "lives in a moon house over Seattle" and Seinfeld "has so many cars he gets stuck in his own traffic," the pair are living with a stereotypically average family in order to "connect with real people." Thus the theme of the campaign: "perpetually connecting." PC. Get it?

Quoted: The ads are not intended to sell Windows: They're ads to sell The Windows Brand. Think of it as The Soul of Windows. If, by the end of this campaign, we only think of Microsoft as the company with the weird ads, then Microsoft will have saved Windows' soul.

This is a glimmer of light for Microsoft marketing... finally something that should resonate with people and help public perception.

Quoted: People have been talking about Microsoft’s “Mojave Experiment” all day. What did they do? They demoed a “future operating system” to end users, got their feedback, usually positive, and then told them it was actually Windows Vista.

Quoted: This is the first marketing in some time that made me think Microsoft’s marketing department had a clue about how to deal with its perception problem. Amazing to me that it took so long.