This is encouraging, and somewhat hard to believe.

Quoted: Microsoft's recent push to paint Apple as pricey is starting to work, according to data from BrandIndex.

Quoted: The perceptions of value the two brands offer has shifted dramatically in the eyes of 18- to 34-years-olds since Microsoft began running its "Laptop Hunters" campaign in late March. Apple's "value perception" has fallen considerably, while Microsoft's has risen.