Ok, I'll admit... I laughed a couple times during this one. Unlike the first where my mouth was just agape. And according to this popular blogger, if it made me laugh just once, then the ad was successful. You know, he may be right.

Quoted: Microsoft aired the second in its series of new ads featuring Jerry Seinfeld and Bill Gates, and unlike the first ad, we finally discover that the pair are trying to find out what life is like for the average person.

Quoted: Since Gates "lives in a moon house over Seattle" and Seinfeld "has so many cars he gets stuck in his own traffic," the pair are living with a stereotypically average family in order to "connect with real people." Thus the theme of the campaign: "perpetually connecting." PC. Get it?

Quoted: The ads are not intended to sell Windows: They're ads to sell The Windows Brand. Think of it as The Soul of Windows. If, by the end of this campaign, we only think of Microsoft as the company with the weird ads, then Microsoft will have saved Windows' soul.