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Your personal brand is about you. It defines what you can do, who you are, and what you offer to the world – and its consumers.
However, you don’t operate in a vacuum. There are an ever-...

All products and services need a customer; all brands need a customer, too. So it easily follows that all personal brands need a customer! And part of figuring out who that "customer" really is involves analyzing your target market!

This is a story shared from a new friend of mine. It just goes to show that any niche can find a place on the Internet!
Like every other blogger, I was fairly clueless when I started blogging. I supposed I even started with no plan at all. I wanted m...

Tonight is session one of the social media training webinar I’m hosting.
http://www.yoursocialbrand.com/jan09live.htm
If you’d like an opportunity to join the class for free tonight, here’s what you do.
Send a Tweet (that’s with...

When it comes to positioning yourself online with social media, it’s best to match it with the concept of how you would do the same thing at a party or networking function. The goal of your conversations is not your pitch but rather to establish ...

What good is a personal brand and why do I need one? You need to know where your brand comes from and make sure it is conveying the right things to those around you. http://www.yoursocialbrand.com

In only a few short years, social media has had an amazing impact on how people interact. In some cases, online communities have replaced more traditional social interaction and in other cases, it has enhanced or morphed traditional socializing ...