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Text of Steve Jobs’ Commencement address (2005)
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Harness the raw power of social media. Get your copy of The Social Media Manifesto today.

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Just as a product tells us something about its brand’s verbal identity through written and spoken words in advertisements and directly on a product’s packaging, so do we tell the ...

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I was playing with Word Clouds over at wordle.net and decided to paste chapters from different books into Wordle to see what came out.
Here’s chapter 2 from http://www.davesaunders.net/blog...

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Your personal brand is about you. It defines what you can do, who you are, and what you offer to the world – and its consumers.
However, you don’t operate in a vacuum. There are an ever-...

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Often compared to Reddit, Digg is possibly the most influential social news website in the word of social media. All content are maintained and moderated by the Digg users themselves. It b...

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As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people.  Fortune 500 companies are even beginning t...

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No matter what your marketing strategy is for developing your online presence, knowing what people are looking for gives you valuable insight into what you should be talking about. Using free...

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Product brand managers analyze their competitor products’ strengths and weaknesses. As a personal brand, you must do the same. Read on to find out how to figure out your brand’s c...

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There’s a lot of chatter these days.
People are constantly bombarded with communications from dozens of sources, and it doesn’t end when you leave the office.
More than ever, we are per...