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Product brand managers create messages about their products that get ingrained in our minds and encourage us to buy. Those messages tell us something about the product and the benefits to us ...

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I have been using a brine for my Thanksgiving turkey for for the past 5 years, maybe more. It consistently produces the best tasting turkey I’ve ever had and it also makes the turkey ve...

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Just as a product tells us something about its brand’s verbal identity through written and spoken words in advertisements and directly on a product’s packaging, so do we tell the ...

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I was playing with Word Clouds over at wordle.net and decided to paste chapters from different books into Wordle to see what came out.
Here’s chapter 2 from http://www.davesaunders.net/blog...

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Your personal brand is stellar. Clients are flocked at your door, and you’re making more money than you ever dreamed possible. You’ve made it in your business community.
Now it’s time t...

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We humans make decisions about “who” other people are within seconds. It has been scientifically proven that we “give” internal characteristics to people just based on...

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I was speaking to a former personal branding client the other day and I realized that this woman, while worthy, had not taken to heart my advice about keeping her brand current.
This person ...

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As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people.  Fortune 500 companies are even beginning t...

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No matter what your marketing strategy is for developing your online presence, knowing what people are looking for gives you valuable insight into what you should be talking about. Using free...