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    5 starsderek | Shared With: Everyone - Jan 08 2009 | economics, humanity, interesting, science, experiments

    Basically just a boatload of interesting stuff.

    Quoted: Tversky and Kahneman conducted the following experiment
    When contemplating the purchase of a $25 pen, the majority of subjects would drive to another store 15 minutes away to save $7
    When contemplating the purchase of a $455 suit, the majority of subjects would not drive to another store 15 minutes away to save $7
    The amount saved and time involved are the same, but people make very different choices

    Showing 1 - 3 of 3 comments
    • tomfakes - Jan 08 2009

      I certainly won't move to another bar to save $2 on a margarita, but I will plan to hit happy hour!

    • milolutz - Jan 08 2009

      multiple rationalities in play. Ocam's razor isn't always true.

    • tomfakes - Jan 09 2009

      This research shows how a bank system can be driven to the edge of collapse.

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