• vote
    8
    4 starseric | Shared With: Everyone - Oct 24 2006 | business, blogs, Seth Godin, marketing
    Seth's Blog: Five common cliches (done wrong)

    Some pretty funny development cliches which are appropos to software startups. My favorites are:

    Quoted: Let's do a focus group, they'll decide. A focus group is supposed to focus you, not them. It's supposed to lay out ideas and issues that mean little to the group and plenty to you. If you're not prepared to focus, better to not go.

    Quoted: We need a bigger marketing department. Probably, you need everyone in the organization to do the marketing... from scratch. More brochures aren't the answer.

    You must be Eric's friend before you can comment on this Fave.
    Send Eric a friend request or a personal message instead.

Related Faves from eric