eric | Shared With: Everyone - Mar 12 2007 | free, piracy, copyright, Harvey Danger, Cory Doctorow, Tim O'Reilly, thepugetnews
Tim O'Reilly blogging about when free distribution is the best approach. I love the example from Frank Herbert's "Dune," using the ecological example of "law of the minimum" - that growth is "limited by the necessary nutrient that is in shortest supply."
Quoted: A lot has to do with the ratio of possible consumers of the free product who might be converted to paying customers to the total market size. If I have awareness with .01% of the target market, giving copies away to raise awareness to 10% of the market, where 10% of those might convert (1% total) is a good deal. But if I have awareness with 60% of the target market, and give my product away, with a 10% conversion rate, I've lost a great deal.
eric | Shared With: Everyone - Mar 12 2007 | books, music, free, piracy, DRM, copyright, Tim O'Reilly
The 7 lessons of distribution for authors:
Quoted: 1) Obscurity is a far greater threat to authors and creative artists than piracy.
2) Piracy is progressive taxation.
3) Customers want to do the right thing, if they can.
4) Shoplifting is a bigger threat than piracy.
5) File sharing networks don't threaten book, music, or film publishing. They threaten existing publishers.
6) "Free" is eventually replaced by a higher-quality paid service.
7) There's more than one way to do it.ShareViewed: 4 Times- eric | Shared With: Everyone - Mar 12 2007 | books, publishing, free, DRM, piracy, thepugetnews
A great essay on why piracy is not harming legitimate sales of books but DRM is...
Quoted: Electronic copyright infringement is something that can only become an "economic epidemic" under certain conditions. Any one of the following:
Quoted: 1) The products they want—electronic texts—are hard to find, and thus valuable.
Quoted: 2) The products they want are high-priced, so there's a fair amount of money to be saved by stealing them.
Quoted: 3) The legal products come with so many added-on nuisances that the illegal version is better to begin with.
Quoted: Those are the three conditions that will create widespread electronic copyright infringement, especially in combination. Why? Because they're the same three general conditions that create all large-scale smuggling enterprises.
ShareViewed: 3 Times
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