Hulu, run by former Amazonian Jason Kilar, seems poised to make ripples in the online video market. It sounds like a compelling list of features that the tv industry can get behind.

Quoted: OK, I will admit, I was busy sharpening up the knives at BoomTown HQ to prepare for the debut of Hulu this week. Let's just say that I have been dubious that two lumbering media companies--in this case, News Corp. (owner of this site!) and NBC Universal--could make more than a mishmash of premium video, especially given Hollywood's glacial and cloddish approach to the Web. Not so with regard to Hulu, whose name is still arguably as goofy as ever.

Jason Kilar named CEO of NewTeeVee. Jason was VP of my department at Amazon for a couple of years. He's a nice guy.