eric | Shared With: Everyone - May 03 2007 | business, blogs, Seth Godin, startup, marketing
Seth Godin. Clear. Smart,
Quoted: A lot of organizations decide to skip the rice and beans and studio apartment step. They decide to "go big or stay home." More often than not, they end up going home.
eric | Shared With: Everyone - Oct 24 2006 | business, blogs, Seth Godin, marketing
Some pretty funny development cliches which are appropos to software startups. My favorites are:
Quoted: Let's do a focus group, they'll decide. A focus group is supposed to focus you, not them. It's supposed to lay out ideas and issues that mean little to the group and plenty to you. If you're not prepared to focus, better to not go.
Quoted: We need a bigger marketing department. Probably, you need everyone in the organization to do the marketing... from scratch. More brochures aren't the answer.
- eric | Shared With: Everyone - Sep 24 2006 | Seth Godin, squidoo.com
The top 8 free things you can do for your site (according to Seth Godin).
Quoted: Rule #1: If you have a site, you want more traffic. Rule #2: You don't have enough money to buy as much traffic as you need. Rule #3: You've already made your site as compelling as you know how to. So, what now? Read on for the (free) details.
- eric | Shared With: Everyone - Sep 19 2006 | business, marketing, blogs, Seth Godin
More on the value of tweaking from Seth Godin. This is a good post. As with most things, the ideal he speaks about is right on but the reality of these tweaks (and measuring them) CAN be much more complex. At Amazon, sometimes things that were "obviously" better would take months to come out because to instrument all of the metrics that needed to be captured to provie it was way more work than the actual code being altered.
Quoted: The opportunity, as the web becomes more sophisiticated and CSS gets implemented more often, is to figure out how to tweak a page while it's running and get 2% better response from that page. 2% isn't a lot--until you multiply it by a million page views.
- eric | Shared With: Everyone - Aug 17 2006 | seth godin, traffic, web 2.0
Yikes, if you look at this list of traffic on web2.0 sites, our change from blue.us looks pretty bad (as in, we've cratered off of the map)... Seth's rating of Blue.Us shows us at an Alexa ranking of 250k. Our current rankng is 38k. I'm going to contact him and let him know that our URL changed.
Quoted: A list of around 1,000 Web 2.0 sites, ordered by their Alexa Traffic Ranks.
- eric | Shared With: Everyone - Jun 06 2006 | Seth Godin, blogs
Seth Godin on how to get traffic for your blog.
- eric | Shared With: Everyone - May 23 2006 | marketing, Seth Godin, PR, squidoo, blogs
Seth Godin in his blog talking about how many people believe incorrectly in "overnight success."
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the annoying thing about the following is that I was raised vegetarian and the only people who made me uncomfortable were the meat eating kids who made fun of me. perhaps tolerance needs to be taught in those homes rather than expecting that vegetarian kids eat highly processed fake meat options...
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