Some pretty funny development cliches which are appropos to software startups. My favorites are:

Quoted: Let's do a focus group, they'll decide. A focus group is supposed to focus you, not them. It's supposed to lay out ideas and issues that mean little to the group and plenty to you. If you're not prepared to focus, better to not go.

Quoted: We need a bigger marketing department. Probably, you need everyone in the organization to do the marketing... from scratch. More brochures aren't the answer.

The top 8 free things you can do for your site (according to Seth Godin).

Quoted: Rule #1: If you have a site, you want more traffic. Rule #2: You don't have enough money to buy as much traffic as you need. Rule #3: You've already made your site as compelling as you know how to. So, what now? Read on for the (free) details.

More on the value of tweaking from Seth Godin. This is a good post. As with most things, the ideal he speaks about is right on but the reality of these tweaks (and measuring them) CAN be much more complex. At Amazon, sometimes things that were "obviously" better would take months to come out because to instrument all of the metrics that needed to be captured to provie it was way more work than the actual code being altered.

Quoted: The opportunity, as the web becomes more sophisiticated and CSS gets implemented more often, is to figure out how to tweak a page while it's running and get 2% better response from that page. 2% isn't a lot--until you multiply it by a million page views.

Yikes, if you look at this list of traffic on web2.0 sites, our change from blue.us looks pretty bad (as in, we've cratered off of the map)... Seth's rating of Blue.Us shows us at an Alexa ranking of 250k. Our current rankng is 38k. I'm going to contact him and let him know that our URL changed.

Quoted: A list of around 1,000 Web 2.0 sites, ordered by their Alexa Traffic Ranks.

Seth Godin on how to get traffic for your blog.

Seth Godin in his blog talking about how many people believe incorrectly in "overnight success."