A photo exploration opening Seagate's new "FreeAgent"drive. It's more compelling than it sounds as Seagate really focused on the "getting started" experience, ripping a page straight out of the apple playbook.

A short piece in The New Yorker buttressing the well-known concept that users shop features when purchasing but want simple usability when they actually use the product. It's an experience which is very difficult to provide.

The rumor on the street (or at least at AppleInsider) is that Apple is soon to introduce a new iMac form factor. Personally, the iMac I've owned at home for the last couple of years (the most recent form factor but without the camera and non-Intel) has been the best machine I've ever owned. I can't wait to see what they do next.

A good article on the retail store side of Apple. Businessweek and TheStreet.com predicted miserable failure. They were very wrong. Apple stores are clearing more than $4k/sq ft/yr.

Quoted: "Sorry Steve, Here's Why Apple Stores Won't Work," BusinessWeek wrote with great certainty in 2001. "It's desperation time in Cupertino, Calif.," opined TheStreet.com. "I give [Apple] two years before they're turning out the lights on a very painful and expensive mistake," predicted retail consultant David Goldstein.

This is the new bluetooth Mighty Mouse from Apple. I was dorking around with one in the Apple Store the other day and feeling like a moron because every time I clicked something I got a drop-down menu. I thought that thing was broken and then a helpful employee mentioned to me that this mouse actually has right and left click even though there are no buttons! That little tip seemed to help (but I still feel stupid).

They just ran a design contest where they challenged people to come up with a new look for Mac OS X. These are the winners. Click the images to see the other ones for each entry. The winner's is really nice.