The Poynter Online folks have been doing some really fascinating work in tracking eye movements of news readers online vs. tabloids and broadsheets. If you follow the link, you should check out the video and the PDFs, both are useful.

Some of the key findings are:

- People actually read more complete articles online, meaning they read them all the way through.

- There are two types of readers: methodical and scanner.

- Alternative story forms seem to work better than consistent formatting. Adding visual display of information, FAQs, sidebars, helps retention.

- Online, people look at nav bars and teasers much more than in print. Print, big photos and headlines are the way to go.

- Action photos draw attention. Small mugshots do not.