A really excellent business interview with the CEO of Lego. There is lots of great information in here for people looking to build and run their own companies. It's a refreshingly clear look at revitalizing an innovative, privately-held brand while staying true to your roots, discovering who your customers really are, and servicing them to the best of your ability.

Quoted: The restructuring of Lego, and what it means to open source a design process. Tyler Brûlé interviews Lego chief Jørgen Vig Knudstorp.