I finished reading this last night and I am very happy to recommend it to anyone working in the technology space. Even though "Search" does feel like a thinly-disguised attempt to kiss Google's boots at moments, and Google does receive a large degree of the overall use case documentation, it ends up being a fairly balanced treatment of all the players in the search space, capturing the snapshot of the present perfectly. Of particular interest to any young entrepreneur wanting to cut their teeth in the search space is the last chapter, entitled "Perfect Search." Read this if you want to understand where the technology of search has hit and missed, creating and rescinding fortunes in a very short timeframe. Read this if you want an idea of where search is going and how you might want to contribute.