eric | Shared With: Everyone - Jan 26 2007 | marketing, social networking, word of mouth, viral, viral marketing
Blog for the "Word of Mouth Marketing Association."
Quoted: Word of Mouth Marketing Association is the official organization for the viral, blog, buzz, evangelism, influential, consumer-generated-media and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth and word-of-mouth marketing.
eric | Shared With: Everyone - Jan 26 2007 | internet, email, case study, marketing, viral, viral marketing
A great piece on viral marketing. It uses the launch of Hotmail as a case study. While the web has come a long ways, it pays to remember that the right product, pushed fairly simply, can have a big impact and spread itself.
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