Quoted: As email marketers, we never know what mindset email recipients will be in at any given time. So a good idea is to design your copy and creative to speak to

subjectlines

Quoted: Email marketing advice, news and best practices written with a personal touch

Segmentatie

Quoted: Email marketing advice, news and best practices written with a personal touch

Voorbeelden voor video's of whitepapers

Quoted: Interview on ecommerce software innovation, technology selection, and RFPs with Bernadine Wu, CEO, FitforCommerce from the Internet Retailer Conference & Exhibition 2008 in Chicago.

download het email rapport van forrester

Quoted: Text and instant messaging are fine for friends, but not for marketers. That was the main finding of ExactTarget's "2008 Channel Preference Survey." Nearly two-thirds of US Internet users surv

Boek dat nog uit moet komen over email marketing

Business case coca cola

Quoted: Loyalty programs are only effective if your customers actually use them. Your brand gets stronger the more often they interact with you. See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalized and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%.

key metrics on email

Quoted: What metrics should you analyze? The basics such as open, click-through, bounce rates cross all types of email programs.