justblogit | Shared With: Everyone - Mar 27 2008 | Network Marketing, Business, Internet Business, Industrial Information, Pro-business, Customers, Potential Customers
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Agreed. At Microsoft, this was sometimes a source of tension between marketing and Program Management.
1 FaverViewed: 3 TimesQuoted: So what’s the cure? True perspicacity into the needs of a user base is the result of talking with customers, and complementing that direct knowledge with data from a larger sample. Qualitative research alone gives you direction and awareness of issues – and I fully admit that awareness is 70% of the solution. But quantitative research gives you conviction regarding the extent of issue.
- mike - Aug 13 20082 FaversViewed: 10 Times
- samuel337 - Jun 11 20091 FaverViewed: 3 Times
