mike | Shared With: Everyone - Nov 24 2007 | video, marketing, viral, techcrunch
Marketing, like making sausage, is not pretty to watch - but the results can be yummy. Is Dan a sleaze-bag or just clever marketer? You be the judge.
A how-to guide to getting 100,000+ views for your viral video.
Dan's personal home page (LinkedIn Profile):
http://www.dan.ag/Quoted: This guest post was written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the ...
mike | Shared With: Everyone - Aug 26 2008 | video, marketing, zillow
click to playViral Video for Zillow.com
Quoted: Pantless Knights has spotted U.F.P's! Unidentified Flying Pillows have been seen owning people who aren't giving the full scoop. Get the full scoop from http...
ShareViewed: 4 Times
mike | Shared With: Everyone - Jun 05 2008 | viral, video, marketing
mike | Shared With: Everyone - Jun 05 2008 | video, viral, marketing
click to playPosted last year, Peter Furia's first viral video is now at 2 million views.
Quoted: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum? id=257754034&s=143441Get the song + remix now on iTunes and other online stores around the world...
ShareViewed: 51 Times
mike | Shared With: Everyone - Jun 05 2008 | video, viral, marketing
click to playOne of seewell's viral videos - over 1M views. I met Peter Furia tonight.
Quoted: The hilarious, somewhat flawed predecessor to Boston Dynamics' infamous Big Dog Robot.For reference see: http://youtube.com/watch?v=W1czBcnX1WwDigg it here:h...
ShareViewed: 8 Times
mike | Shared With: Everyone - Feb 04 2008 | video, google, marketing, art
click to playA fun competition for kids to draw their own Google logos...(and google gets all the kids in the country staring at their brand name at school!!!). Brilliant marketing - and fun for the kids too.
Quoted: Overview of 'Doodle 4 Google My Australia' initiative.
ShareViewed: 1 Time
mike | Shared With: Everyone - Oct 21 2007 | video, marketing, advertising, happiness
click to playReally interesting talk by Professor Barry Schwartz, author of the Paradox of Choice. He sets out to prove the thesis that
"Increased choice does NOT equate to increased welfare"
Has implications for public policy, product design, service offerings, retail shopping, inventory.
woot! is a good example of this at work (one-product web site).
Quoted: Google TechTalks April 27, 2006 Barry Schwartz. Apr 27, 2006, from Google engEDU.
ShareViewed: 36 Times
mike | Shared With: Everyone - Oct 04 2007 | video, viral, marketing, analytics, blogs
This is a pretty cool site - they track the performance of the top viewed videos across multiple video sharing sites, and show how they are performing over time. Click on a video and you can not only watch it, but see a chart of how many blog posts it's getting over time.
ShareViewed: 74 Times
mike | Shared With: Everyone - Sep 28 2007 | video, seo, marketing, search, google, tony wright, stech
click to playThis was an awesome SEO presentation I went to last week. Recommended for anyone who cares how much search engine traffic their web site gets.
Quoted: A presentation on optimizing your web site for search engine rankings. Covers basics of SEO, ranking factors, keyword research, spiderabilit.... Sep 27, 2007.
ShareViewed: 43 Times
mike | Shared With: Everyone - Sep 24 2007 | video, contest, google, gmail, funny, marketing
Here's the final cut of the Google GMail video contest. There are so many creative entries here, with videos featuring people from all around the world (see the map on this page).
ShareViewed: 6 Times

- tomfakes - Nov 24 2007
- royleban - Nov 25 2007
- tomfakes - Nov 25 2007
- royleban - Nov 25 2007
- tomfakes - Nov 25 2007
You must be Mike's friend before you can comment on this Fave.Sleazebag
It seems to me that very little is actually sleazy. For example he says you should post all the items in a series at the same time, not string them out and make people wait. His logic makes sense. He suggests deleting and reposting the second (and, presumably, subsequent items to give them a chance of hitting the main page). This doesn't seem so bad to me. You see videos reposted all the time.
What else does he talk about?
* You want to get on the "most viewed" page. Well, duh. This is every poster's goal.
* You want an eye-catching title. Obvious. Ebay people get this wrong all the time. Do you ever search for "hot" or "rare"? At this moment, "hot" gets 118K matches and "rare" gets 276K. Use better titles!
* Use misleading titles if it helps you. This gets done *all* the time. A bit shady but it's standard practice.
* You want an eye-catching thumbnail. Of course you do.
* Use unique tags so you can link your videos to each other. How is this unethical?
* Measure your success. Seems like a good idea to me.
And then we come to:
* Have a conversation with yourself
* Delete negative comments.
Not cool. Not ethical. My alternative: invite everyone you know to view the video and comment on it.
* Paying bloggers to post (pointed out by tomfakes, below)
Clearly not ethical if they don't disclose it.
Don't forget paying bloggers to put the video on their blogs.
The fact that he'd do *anything* to get what he needs makes him a sleazebag, and then he can justify it with 'it works!'
Good point. I was just going from memory and missed that. I don't think paying for posts is so bad *if it's disclosed*. If the videos are good/interesting enough, the disclosure shouldn't make a difference.
I edited my comment above to add it. So, overall, the guy's sleazy. Sure. But, a lot of what he suggests isn't sleazy.
Now this guy's saying that these sleazy techniques aren't techniques he uses, but some in the industry do! Somehow, I don't think many people will believe him. Reputation is hard to build and easy to destroy.
More coverage for him!
Send Mike a friend request or a personal message instead.