Faved by Mike
mike | Shared With: Everyone - Oct 21 2007 | video, marketing, advertising, happiness
click to playReally interesting talk by Professor Barry Schwartz, author of the Paradox of Choice. He sets out to prove the thesis that
"Increased choice does NOT equate to increased welfare"
Has implications for public policy, product design, service offerings, retail shopping, inventory.
woot! is a good example of this at work (one-product web site).
Quoted: Google TechTalks April 27, 2006 Barry Schwartz. Apr 27, 2006, from Google engEDU.
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