mike | Shared With: Everyone - Aug 28 2008 | books, marketing
The author was interviewed on Science Friday - these techniques are backed up by scientific studies that show that they are actually effective.
Quoted: Amazon.com: Yes!: 50 Scientifically Proven Ways to Be Persuasive: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini: Books
- mike | Shared With: Everyone - Sep 15 2009 | free, books, long tail, marketing, pricing
Chris Anderson's (The Long Tail) book "Free" is free to read online on Google Books (no longer free on Kindle - now $10).
ShareViewed: 1 Time - mike | Shared With: Everyone - Aug 17 2006 | blogs, books, marketing
Quoted: Seth Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, entrepreneurship, and work. He is also a renowned speaker and a helluva nice guy. I cornered him and got him to answer ten (really eleven) questions about his latest book, Small is the New Big, and “life.”
ShareViewed: 4 Times - mike | Shared With: Everyone - Apr 22 2006 | internet, economics, marketing, books
July 2006 release date.
Quoted: Amazon.com: The Long Tail : Why the Future of Business Is Selling Less of More: Books: Chris Anderson by Chris Anderson
- mike | Shared With: Everyone - Feb 09 2006 | marketing, books
Quoted: Amazon.com: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers: Books: Seth Godin by Seth Godin
- mike | Shared With: Everyone - Jan 18 2006 | marketing, technology, books
Susannah Malarkey (Tech Alliance) mentioned that he cousin is the author of this book.%D%A%D%AQuoted: Amazon.com: Crossing the Chasm: Books by Geoffrey A. Moore
- mike | Shared With: Everyone - Jan 10 2006 | marketing, investing, books
I've not read this completely - what I have reminds me structure of Ries and Trout's Marketing Warfare. Good insight into the minds of Ignition partners Rich Tong and John Zagula.
- mike | Shared With: Everyone - Jan 10 2006 | Marketing, books
My favorite marketing book - my copy from 1986. At the core divides marketing strategy into one of 4 categories (defensive, offensive, flanking, and guerrilla).%D%A%D%AQuoted: Amazon.com: Marketing Warfare: Books by Al Ries,Jack Trout
ShareViewed: 1 Time - mike | Shared With: Everyone - Jan 10 2006 | Marketing, positioning, books
I have the 1986 version of this book. Ries and Trout have written my favorite marketing books - Marketing Warfare may be the one I enjoyed the most.
ShareViewed: 1 Time
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