mike | Shared With: Everyone - Jul 26 2008 | social, marketing, networks, media, errata
I think online communities for consumers of a product/service are a great idea - for the right product/service; it's got to be one that your customers are highly engaged, and need a high level of support and desire to give the company/community feedback. Kitty litter, is NOT a good product for this kind of thing.
Also interesting that the WSJ was suckered into a really big blunder on the "research study" - but the error is corrected online with a strike out in this post.
Quoted: One of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the value an online community can provide to themselves, not the community. Most corporate-sponsored online communities are virtual ghost towns That’s according to Ed Moran, a Deloitte consultant who just completed a study of more than 100 businesses with online communities. Not surprisingly, these sites failed to gain traction with customers. Thirty-five percent of the online communities ...
ShareViewed: 4 Times- mike | Shared With: Everyone - Apr 11 2007 | advertising, search, social, seo, marketing, startups, web 2.0
Very interesting blog post on how to get to $50M in revenue in the online media business:
- Broad reach @ 4 BILLION page views/month (BTW - less than 10 sites doing this much traffic in the US now).
- Demographically targeted @ 800 MILLION page views/month.
- Highly targeted site (related to an immediate consumer purchasing decision) @ 200 MILLION page views/month.The comment thread is really interesting here as well.
- mike | Shared With: Everyone - Sep 25 2006 | social, blogs, marketing, pr
Really interesting blog post from BuzzLogic - they're are launching at DEMO '06 tomorrow.
ShareViewed: 2 Times - mike | Shared With: Everyone - Sep 03 2006 | social, web, marketing, netcast
Kabir was on PodTech before Joshua was!
Quoted: Joshua Schachter is the director of engineering in the social search group at Yahoo. He’s also the founder of del.icio.us, a social bookmarking, social software web service for storing and sharing web bookmarks. PodTech’s Catherine Girardeau sat down with him in Dot’s Café at Yahoo’s Santa Clara campus on Wednesday to talk about what’s changed for del.icio.us since Yahoo, and his vision for del.icio.us’s future.
ShareViewed: 1 Time - mike | Shared With: Everyone - Aug 16 2006 | digg, links, marketing, seo, social
By following his own advice, this SEO got his web site on the front page of Digg.
Quoted: B List SEOs Andy Hagans and Aaron Wall team up to write about 101 ways to build link popularity in 2006.
ShareViewed: 14 Times - mike | Shared With: Everyone - Jul 18 2006 | marketing, college, social
For $100 you can get 3422 del.icio.us bookmarks to your page. Only 3 cents per bookmark. Sounds pretty cheap. Next to the $1M web page, pretty good marketing stunt!
ShareViewed: 9 Times - mike | Shared With: Everyone - Apr 27 2006 | social, marketing
Alexa rank: 15,390. Looks like a lot of site-driven ads in your face. Unfocused. Little MySpace differentiation that I can see.
Quoted: Looking for a cool place to hang out on the Web? VarsityWorld.com has blogs, free teen chat rooms, new music videos, TV episodes, hilarious user ...
Mentioned in Lee Gnome's WSJ column of April 26, 2006.
ShareViewed: 10 Times - mike | Shared With: Everyone - Apr 27 2006 | social, marketing
Quoted: Are You It? Show off, sound off, discover friend and be discovered. Tagged in an online community all about you, your friends, and what you love.
Looks like a porn site! Super cheesy. With not differentiating positioning against MySpace. I predict these guys are gonig down (but they are Alex ranked 1,780!).
Mentioned in Lee Gnome's WSJ column of April 26, 2006.
ShareViewed: 19 Times - mike | Shared With: Everyone - Apr 27 2006 | social, marketing
Quoted: TagWorld combines the power of people, photos, blogs, tagging, and storage in a single, free, and easy-to-use online service, complete with powerful Web 2.0 tools! Start your own Social Web today >>
To whom are they trying to appeal with this positioning statement? Is "tagging" an activity that people CARE about? In what context?
They are mentioned in Lee Gnomes WSJ column of April 26, 2006.
Send Mike a friend request or a personal message instead.