Google now offering CPA ad programs via Google Affiliate Network.

Quoted: As part of the integration of
DoubleClick, the DoubleClick Performics Affiliate Network will now
operate as the Google Affiliate Network for advertisers targeting
users located in the United States. Similar to the AdSense
Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on
advertiser-defined actions instead of clicks or impressions.

Quoted: California Board of Accountancy mandate is to regulate the accounting profession primarily through its authority to license.

Click fraud conference in NY this week.

Quoted: "Pay-per-view had the highest risk for advertisers, and the publishers of this world had no interest in changing that," Siegel says. "Then Google came along and said, 'Let's change the risk and orientate on performance. Let's make performance-based advertising,' and that shifted some of the risk from the advertiser to the publisher. Pay-per-action would shift the risk entirely to the publisher."

Quoted: CPC is, and will remain, the most cost-effective, affordable and balanced ad model for both advertiser and publisher. If its underlying problems can be addressed (click fraud, etc.), CPC can provide a radical improvement to overall ad performance and result in sustained productivity growth. Also, increases in productivity - which we've seen a lot of in recent years - is what most drives economic growth without causing inflation.