Google now offering CPA ad programs via Google Affiliate Network.

Quoted: As part of the integration of
DoubleClick, the DoubleClick Performics Affiliate Network will now
operate as the Google Affiliate Network for advertisers targeting
users located in the United States. Similar to the AdSense
Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on
advertiser-defined actions instead of clicks or impressions.

Wow. LinkedIn can command a $75 cpm.

Quoted: The average user is 41 years old and makes around $110,000 — which the company says allows it to charge advertisers $75 per thousand impressions (which is exceptionally high).

The numbers he sites are really low. However, this tidbit is interesting and potentially surprising...

Quoted: Small sites (less than 1M page views/month) earn 3x better on their remnant ad inventory than medium (>1M page views/month) and large Web sites (>100M page views/month).

The trick, in my opinion, if you are a larger site is to slice your inventory into smaller (and higher CPM) pieces.

Cnet interviews John Battelle of Federated Media.

Quoted: We want it at the kinds of CPMs that supported the magazine and the cable industry, which is above $20, $30, $40, $50 cost per thousand. Advertisers will pay that once they feel like they're getting that value for it, and once the media is created that proves that value, and it's not just the publisher's job to create that media, it's the publishers working in partnership with the marketers and that what we try to do it with them.

Click fraud conference in NY this week.

Quoted: "Pay-per-view had the highest risk for advertisers, and the publishers of this world had no interest in changing that," Siegel says. "Then Google came along and said, 'Let's change the risk and orientate on performance. Let's make performance-based advertising,' and that shifted some of the risk from the advertiser to the publisher. Pay-per-action would shift the risk entirely to the publisher."