mohit | Shared With: Everyone - Apr 07 2008 | advertising, cpm, monetization, revenue
Quoted: Now, the Techcrunch article discusses the idea that small sites monetize better than large ones. I think that's actually a correlation rather than a causation. There are a ton of small sites out there, and much of their traffic comes from Google. It's much harder to build a functioning social site where people coming back daily than a site where people occassionally stumble on it through their search engine.
roberthd | Shared With: Everyone - Sep 18 2007 | revenue, business, affiliates
mohit | Shared With: Everyone - May 10 2007 | social software, social networking, tagged, web 2.0, revenue
mike | Shared With: Everyone - Apr 11 2007 | advertising, search, google, revenue, web 2.0
Follow up post on the distribution of online advertising revenue to the "big four". But noting in the comments, that 30% of total ad spend with the big four is actually getting redistributed out to their ad networks (the "little million").
Quoted: That is a total of 5,000M (5B) or 30% of the 16.8B spent on advertising in 2006. Combined with the other 8% and the equation is now that 62% goes to Google, Yahoo, AOL and Microsoft and that the other 38% goes to *many* other businesses. I agree that the big 4 are still taking in the majority of dollars, however, it is not nearly as dramatic as 92%.
mohit | Shared With: Everyone - Mar 22 2007 | google, advertising, adsense, revenue, link units
Wouldn't have guessed this -- since link units require an extra click.
Quoted: Recently, Julie experimented with optimizing her link unit ad placement. She removed the existing 120x90 link unit from the uppermost right corner of her pages, and instead placed a 468x15 link unit at the top of her articles. In doing so, Julie found a convenient, unobtrusive location and saw her readers naturally gravitating towards the link unit. Her efforts led to an immediate doubling of her revenue -- an increase that has been sustained since the move.
mike | Shared With: Everyone - Mar 07 2007 | google, video, financial, revenue, techcrunch
YouTube's annual revenues for 2006: only $15 million.
Google paid $1.6B - or about 100x revenues. Revenue growth has to be really steep to make this pay off (if it doubles in each of the next 5 years - then they're sitting pretty).
Quoted: But it’s just too early to tell if Google stole YouTube away from its competitors (as some Yahoo shareholders say), or if they swallowed a poison pill that they’ll soon regret.
mohit | Shared With: Everyone - Feb 10 2007 | wikipedia, revenue
Alternatively, wikipedia could show advertising. While this would be controversial, this would likely generate more than enough revenue for them.
Quoted: In a rather extraordinary example of begging for money, Florence Devouard, Chairwoman of the Wikimedia foundation has told an audience at the Lift07 conference that Wikipedia has the financial resources to run its servers for another 3-4 months, and that without further funding Wikipedia “might disappear”.
mohit | Shared With: Everyone - Feb 10 2007 | myspace, web 2.0, advertising, revenue
mike | Shared With: Everyone - Dec 20 2006 | video, revenue, funny, web services, quicktime, flash
Ze Frank is now hosting his videos on Revver (thus making them available in Flash format (yeah! down with Quicktime).
Revver is like YouTube - except you can revenue share your stuff. I expect the best user-generated CREATIVE content will go to revver - where it has a chance to earn some scratch.
Alexa rank is 2,609.
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