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    0 starsdragonc | Shared With: Everyone - Dec 06 2006 | advertising, wsj
    Advertising Age - MediaWorks - 'Wall Street Journal' 3.0 Debuts Jan. 2

    More pop culture in the WSJ and free web editions, why don't I just head to perezhilton and get the real thing?

    Quoted: Other changes in print include expanding letters to the editor, doubling pop-culture coverage and simplifying page jumps so readers don't have to work so hard to finish reading articles.

    Quoted: The paper is also beginning a "mentoring" program to make its print and web editions available free to young executives at work, the suggestion of an ad-agency executive whose young, exceptionally well-prepared employees go blank when discussion turns to any subject 10 degrees off the news they know they need to know. That, Mr. Crovitz said, is because the younger crowd gets all its news online.

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