mike | Shared With: Everyone - Jul 01 2008 | google, marketing, advertising, cpa, cpc, cpmGoogle now offering CPA ad programs via Google Affiliate Network.
Quoted: As part of the integration of
DoubleClick, the DoubleClick Performics Affiliate Network will now
operate as the Google Affiliate Network for advertisers targeting
users located in the United States. Similar to the AdSense
Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on
advertiser-defined actions instead of clicks or impressions.- mike | Shared With: Everyone - Aug 17 2006 | adsense, advertising, CPA, CPC, CPM, google, internet
Click fraud conference in NY this week.
Quoted: "Pay-per-view had the highest risk for advertisers, and the publishers of this world had no interest in changing that," Siegel says. "Then Google came along and said, 'Let's change the risk and orientate on performance. Let's make performance-based advertising,' and that shifted some of the risk from the advertiser to the publisher. Pay-per-action would shift the risk entirely to the publisher."
Related Content from Around Faves
advertising
-
Why don't I know more about Demand Media? A "quiet" $200M company - with offices including Seattle (Trails.com) and in Bellevue.
1 FaverViewed: 4 TimesQuoted: "Google finds the Long Tail," Rosenblatt said, referring to the Web industry term for less-popular content, "and we fill it."
- Wiwit - Nov 21 20075 FaversViewed: 40 Times
- ario - Jul 18 20061 FaverViewed: 25 Times
-
Ling's mistake - taking the option to "quit" and save face rather than be "fired". Getting fired you have the option to sue the company for wrongful termination and seek damages. If you quit - it's all over. Given the short duration before a major stock award that was due him, it seems to me he would have a case that Facebook a) had no compelling reason to fire him and b) was acting in bad faith with respect to his original employment offer.
2 FaversViewed: 8 TimesQuoted: Ling got a new job at YouTube and a fat signing bonus, but no Facebook shares, some of which he probably deserved for his work on the platform.
- masuda - Oct 13 20071 FaverViewed: 27 Times
- masuda - 3 days ago1 FaverViewed: 2 Times
