Quoted: A primary purpose of SourceWatch is documenting the PR and propaganda activities of public relations firms and public relations professionals engaged in managing and manipulating public perception, opinion and policy. SourceWatch also includes profiles on think tanks, industry-funded organizations and industry-friendly experts that work to influence public opinion and public policy on behalf of corporations, governments and special interests.

Should be read by anyone who takes their writing seriously - especially bloggers who want to be respected as "journalists".

In fact, maybe more JOURNALISTS should read this code of ethics (re the airing of the Virginia Tech Shooter's videos on national television).

Quoted: The SPJ Code of Ethics is voluntarily embraced by thousands of writers, editors and other news professionals. The present version of the code was adopted by the 1996 SPJ National Convention, after months of study and debate among the Society's members.

This article was referenced in Frontline's special News Wars (Part 3 focusing on Journalism on the internet and "citizen journalism" - as well as the grave challenges newspapers are facing today under pressure to generate increasing profits while more readership moves to the internet).