mike | Shared With: Everyone - May 21 2008 | marketing, advertising, contests, sweepstakes, online
This study predicts that online display advertising will DECREASE to 50% current levels in 4 years. Also predicting a decline is paid search advertising. Why would THAT be?
At the same time, they are predicting that online promotions (sweepstakes, contests, coupons, instant-win games) will triple from $8B to $23B in 5 years.
Do you believe it?
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