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I have always been a bit cynical about the Indian fashion industry. I used to think the country’s fashion designers were wannabes trying to break into a glamorous industry despite having little or no aptitude for the trade.But spending time at the Wills Lifestyle India Fashion Week has lessened my cynicism to some extent.
I realise now that our designers are not ‘darzis’ putting together trousseaus for Indian brides, they really do want to make a dent in the international market with their ready-to-wear collections.
Buyers like Anthropologie from U.S. and British India in Kuala Lumpur see potential in Indian designers, saying they are as much in sync with global trends as their Western counterparts.In fact, Sumeet Nair, organiser of the rival Delhi Fashion Week, says it’s a good opportunity for Indian designers to make a mark for themselves in times of recession with trendy clothes at affordable rates.However, what disturbed me was the herd mentality in the race to appeal to international buyers. It seemed everybody was doing dhoti pants, geometrical prints and high-waist pants.
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