I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. This instant opinion is created subconsciously. It happens automatically within the visitors mind. This happens automatically, and you might wonder why. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. In fact, their instant opinion is formed before the visitor will have read a single word of your copy.