mohit | Shared With: Everyone - Dec 07 2007 | books, innovation, scott berkun, seattle
Scott, the author, spoke about innovation at today's Seattle Lunch 2.0. I thought the talk was a little too general to be useful, but the book has solid customer reviews. I guess I will read the free copy I got for raising my hand and making a comment.
Quoted: "For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the ...
mohit | Shared With: Everyone - Dec 02 2006 | books, business, review, innovation
This book (well the soundbytes version) changed my perception of innovation in a number of ways:
1) Innovation can be taking an existing business and changing as little as one parameter.
2) The parameter(s) you change does not have to be product related.Quoted: He elaborates a taxonomy of 15 "innovation types," from "disruptive" breakthrough technologies like Apple's iTunes to more mundane marketing innovations like hiring a sports superstar to endorse athletic shoes. Unlike many business futurists, Moore doesn't exalt innovation for its own sake, insisting it must be tied to concrete business goals.
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