mohit | Shared With: Everyone - Dec 18 2007 | google, adsense, advertising
Google has revamped AdSense quite a bit, making it easier to customize ads and define channels through the UI, as opposed to having to change your code.
Quoted: URL channels are easy to implement. There are no changes to your AdSense ad code, so you can create your channels from within your publisher account, and immediately begin tracking performance.
- mohit | Shared With: Everyone - Mar 22 2007 | google, advertising, adsense, revenue, link units
Wouldn't have guessed this -- since link units require an extra click.
Quoted: Recently, Julie experimented with optimizing her link unit ad placement. She removed the existing 120x90 link unit from the uppermost right corner of her pages, and instead placed a 468x15 link unit at the top of her articles. In doing so, Julie found a convenient, unobtrusive location and saw her readers naturally gravitating towards the link unit. Her efforts led to an immediate doubling of her revenue -- an increase that has been sustained since the move.
ShareViewed: 7 Times 
mohit | Shared With: Everyone - Oct 13 2006 | adsense, google, advertising, blue dot, todo
There's at least two noteworthy things here.
1) Didn't know that Adsense has a preview tool.
2) Didn't know you could manually submit keywords to Adsense. How are they doing that?Quoted: Google Adsense Preview Tool shows sample ads only for website address. The All-In-One Preview displays ads based on both keywords or Website address.
ShareViewed: 5 Times- mohit | Shared With: Everyone - Sep 06 2006 | google, adsense, adwords, advertising, news
Cool. I wonder if Google AdSense for mobile is close behind?
Quoted: RCR Wireless News reports that Google AdWords customers in the US can now place marketing messages, including linked text, in results from Google’s mobile search service. A similar service has been available for over four months in Japan
- mohit | Shared With: Everyone - Aug 14 2006 | advertising, google, adsense, cpa, cpc
Quoted: CPC is, and will remain, the most cost-effective, affordable and balanced ad model for both advertiser and publisher. If its underlying problems can be addressed (click fraud, etc.), CPC can provide a radical improvement to overall ad performance and result in sustained productivity growth. Also, increases in productivity - which we've seen a lot of in recent years - is what most drives economic growth without causing inflation.
ShareViewed: 5 Times - mohit | Shared With: Everyone - Jun 29 2006 | blogs, google, advertising, adsense, seth
More from Seth Godin on AdSense.
Quoted: So, Google AdSense ads across the top increase confidence. They’re recognizable and safe for the surfer. They make it clear that there are alternatives. They demonstrate confidence on the part of the site builder. Analogy: All car dealers do better when they’re on the same street.
ShareViewed: 5 Times - mohit | Shared With: Everyone - Jun 27 2006 | news, advertising, google, adsense
Quoted: Google is adding another way of generating revenue -- in the works is a new advertising network that will complement its current fraud-prone AdSense network.
ShareViewed: 2 Times
- mike - Dec 18 2007
- mohit - Dec 18 2007
- mike - Dec 18 2007
- mohit - Dec 19 2007
- mike - Dec 19 2007
You must be Mohit's friend before you can comment on this Fave.Did you notice I made some URL channels last night?
yep, that's what triggered this Fave.
I was wondering if we could simplify our taxonomy of channels - it seems really complex now.
we want to know the ecpm of each ad unit on each type of page for each type of user (anonymous or logged in). our taxonomy is essentially that.
Just wondering if that approach is overkill in complexity. Since we have PageName.AdType.Position.UserType there's a lot of segregation of data. Note that this makes it HARDER to draw general inferences since AdSense reporting doesn't allow for simple roll-ups across categories.
In theory - we could have URL channels determine the PageType effects. We're not really using the AdSense "Unit data". But if we did, the only think remaining would be to have channels for user type (Anon vs Registered).
Simplification would be:
- 4 Units (Ad sizes and placements)
- 2 Channels (User Type)
- 4 URL Channels (Page Type)
I guess the finer segments do make it easier to make apples to apples comparisons of one type of Ad unit vs. another.
Send Mohit a friend request or a personal message instead.