mohit | Shared With: Everyone - May 12 2007 | web design, books, toread, shopping
Highly recommended by a colleague.
Quoted: The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.
ShareViewed: 1 Time- mohit | Shared With: Everyone - Jan 27 2007 | shopping, audible, books, free, audiobooks
Might try this out...
Quoted: Yes, I'd like to try AudibleListener Platinum FREE for 14 days and receive three free downloads. I can keep my audio downloads even if I cancel my membership.
ShareViewed: 23 Times - mohit | Shared With: Everyone - Aug 11 2006 | tennis, shopping, books, wishlist
Quoted: Play Better Tennis in 2 Hours is your guide to tennis as the pros play it-;more intuitive, more fluid, and more fun.
ShareViewed: 1 Time - mohit | Shared With: Everyone - Aug 08 2006 | shopping, investment club, toread, books
recommended in investment club.
Quoted: San Francisco Chronicle investment columnist Harry Domash has crafted a start-to-finish approach to stock selection that draws on winning techniques from the world's best money ...
ShareViewed: 1 Time 
mohit | Shared With: Everyone - Aug 07 2006 | books, shopping, marketing, seth, review
read this on my seattle-vegas connection. some takeaways: 1) good marketers don't focus on features or benefits. instead they tell a story that the audience *wants* to believe. 2) if your release failed...it's probably four reasons: a) no one noticed it, b) people noticed but didn't want to try, c) people tried but didn't stick, d) people liked it but didn't tell friends.
on the title...it is attention grabbing but unfortunate. in fact, much of the book is centered around authentic storytelling. the point is if you the marketer genuinely feel a $50,000 Mercedes will make you happier then you by all means have the right to market accoringly. on the other hand, if you have data to prove that smoking is unhealthy -- but you advertise it as healthy -- he argues this is unethical.
Quoted: Obviously, the purpose of this title is to attract attention. And it does. When you begin to read this book, ignore the title (at least for a while) and focus on Godin's narrative. The appropriateness of Godin's title is best revealed during a careful reading of his lively narrative. As always, his ideas and writing style have Snap! Crackle! and Pop! Think of Godin as a cereal thinker.
- mohit | Shared With: Everyone - Aug 02 2006 | shopping, books, wishlist, toread
going to read this very soon. recommended from a friend.
redotted from sung: apparently this is a really good book on adsense.
Quoted: Amazon.com: The AdSense Code: What Google Never Told You About Making Money with AdSense: Books: Joel Comm by Joel Comm
ShareViewed: 4 Times - mohit | Shared With: Everyone - Jul 27 2006 | shopping, books, toread
recommended by Om Malik
Quoted: Amazon.com: The Change Function: Why Some Technologies Take Off and Others Crash and Burn: Books: Pip Coburn by Pip Coburn
- mohit | Shared With: Everyone - Jul 17 2006 | shopping, books
a book by one of my high school friend's brothers.
Quoted: Amazon.com: Apathy and Other Small Victories: Books: Paul Neilan by Paul Neilan
ShareViewed: 3 Times
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