I am a sucker for entrepreneurship-oriented reality shows. Start-Up Junkies Season 1 is about the evolution of a Seattle-based startup, Earth Class Mail. Accordingly, there are lots of familiar names, sites, experiences, etc. You can watch it for free on Hulu.

In Episode 2, they mention how Ignition Partners had cold feet but eventually participated (to the tune of $6M) in the $16M round.

As for the idea itself, I think they have the same problem as Netflix. Just as DVDs will eventually be replaced by streaming video, most mail-based communication will be (is already being) replaced by digital communication.

Unrelated note: Ron, the CEO, is a CMU CS/ECE grad.

Quoted: I recall there was a study done at MIT years ago that looked at the number of founders and success of startups as measured by revenue 1 and 2 years after founding. It turns out that the success of your start up is directly correlated to the number of founders up to 4 and then it starts to decrease.

Andy Sack is working on his next thing.

Quoted: Andy Sack and Chris DeVore, who together founded Judy's Book, will announce Monday the formation of the fund, Founders Co-op. It will make investments of between $10,000 and $250,000 in new Internet companies.

Quoted: For a while I’ve been tinkering with an idea of publishing a Seattle Blog Rank like the Startup Index, except is just too hard to find a good measure of what a blog rank is. While I keep thinking on that problem I decided to put together a list of top entrepreneurs and bloggers from Seattle. All of these blogs are written by people that have their hands dirty building companies and are mostly about that.

"Seattle vs. the Valley" seems to have become a hot topic lately.

Quoted: The fact is that all those great things about Seattle, or wherever, don’t have a damned thing to do with offsetting the business and cultural advantages of Silicon Valley. Making lifestyle choices is fine, but don’t delude yourself into thinking those choices are anything but a tradeoff. If staring at lakes and skiing after work are important to you, don’t pretend to be surprised when your startup doesn’t cut it.

Redot.

Quoted: Judy's Book, the Seattle online local shopping service that raised $10.5 million in venture funding over the past three years, has laid off nearly all of its 12 employees and is now looking for a strategic buyer.

Met the founder tonight. Interesting idea.

Quoted: Not just another ad network
* Ads appear in existing empty space
* Works alongside other ad programs

More on BillMonk...

Quoted: When we first talked to the Obopay team it was clear to us that they care deeply about making it easier to deal with money. Given that BillMonk’s goal is to make money painless between friends, the match couldn’t have been better.